I LOVE SNACKS!!

I LOVE SNACKS!!

Close-up of a golden retriever holding a stick in its mouth, sitting outdoors on a deck.

Ernie, Chief Brand Officer: Heartthief & Taste Tester-in-Chief


Ernie is our very funny golden retriever, who loves everything life has to offer. His favourite things include walks on the beach, his best friend Teddy, meeting new friends (both humans and pups), melting into soft couches, and of course, snacks—lots of snacks! And did we mention dinner? His absolute favourite activities are eating and cuddling.

Every morning, Ernie greets us with a cheerful growl, then toddles off to his bowl, eagerly expecting breakfast. Ernie’s joyful spirit and loving personality make every day brighter.

Did someone say treats? Close-up of a calico Persian cat with amber eyes, sitting on a tiled floor.

Pom Pom, EB Brand Ambassador & Head of Feline Fodder


A true EB connoisseur, he can’t resist the wild taste of kangaroo or the rich, ocean goodness of sardines—his favourite freeze-dried treats from our range. Whether curled up on the windowsill or prancing through the packaging room, PomPom reminds us daily why nutritious, natural, and delicious food deserves a place in every pet’s bowl.

Whether its fetching shoes for walk time or sticks at the beach, this shifty looking Labrador Retriever dog is always ready for Ernie's Bites meals.

Teddy, Chair of EB meals and Director of snacks

Teddy is our adorable, patient, and yet shifty-looking brown Labrador. Don’t be fooled by the hazel eyes, intent gaze, and ear flaps—he has his eyes on your snacks!!

Teddy’s favourite activities include long runs on the beach, lazy afternoons soaking up the sun, enjoying pats, and hiding his snacks from Ernie.

He’s an amazing dog-human who loves Ernie and is impossible to resist!